Saturday, June 20, 2009

Electronic books and news paper model

May be it is the time to break the mold and start all over .There is no reason that e books should be 10 dollars or more.I know if public could afford it ,it would be nice.It seems that one cent a page download might be a fair price for books.we still need better software and readers. newspapers could be 20 cents per day and one cent for each article from other regions not syndicated, revenue to be shared between syndicators and local .This reflects the real costs if you took out the physical parts of the papers,printing,distribution,collection, etc.

The challenge to news papers is double fold in America.Previously It seemed that their TV enterprises could subsidise the newspapers and could use the news gathering in both news paper and TV.Now revenue from TV side is shrinking and new channels on the Internet have not figured out how to pay for the content they want to keep all the revenue as distributors without paying reasonable cost for the product.Mega media enterprises and multi media representation have muddled their alliances and do not have any clear revenue models ,they have there hands in all pies(Internet,news papers,TV,cable TV,Radio,Internet radio,blog syndication).Information available through universities is also being undermined by preparatory relationship between the professors and commercial enterprises.

For Harvard university to allow exclusive scanning of its unique contents of library by Google is against the philosophy of free Libraries in America and learning in general.I can understand all the books made available to public for download and google to help in the process .To make use more difficult for ordinary citizen is like having a closed operating system architecture.Today Google is developing a model similar to what Microsoft had done in earlier years.Every body who is in distribution business think that they should be able to charge rates what were prevalent with paper delivery systems and pay the content creators a 15 percent of royalty(if any ) and pocket the balance.In realty under new model the cost should go to 25 percent of the paper books and sixty percent of that going to generator of content and 40 percent to distribution and payment mechanism.This cost savings truly reflects the changes reflected in technology.

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